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Nolan's 'The Odyssey' packs IMAX theaters as fans take high-speed trains for better screens_我的网站
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Meanwhile, domestic hit Once Upon a Time in the Middle East has grossed more than 850 million yuan ($126 million), adding to the intense competition for audiences during China's packed summer movie season.
The Odyssey, which had already held limited previews in China, had grossed an estimated 240 million yuan as of Sunday, according to ticketing platform Maoyan. Its projected box office is expected to surpass 700 million yuan, potentially exceeding the 452million yuan Oppenheimer grossed in the Chinese mainland.
The Odyssey is the first feature film shot entirely using IMAX cameras and is being presented in IMAX 70mm at select theaters. Its large-format cinematography and expansive visual style have made the IMAX experience a major selling point for Chinese moviegoers.
Demand for premium IMAX screenings was already intense during the film's previews, with some theaters reporting full occupancy. After its official release, that enthusiasm has shown no sign of easing.
In Beijing, one longtime Nolan fan had been following the film since before its release and had repeatedly tried to secure a seat at the China National Film Museum's IMAX GT theater, one of the most sought-after formats for the movie.
Unable to get a ticket, the moviegoer eventually chose another well-reviewed IMAX theater and paid 180 yuan for a seat, three times the price of a normal seat, that was not particularly well positioned.
The theater was nearly full when the audience arrived, the moviegoers were largely quiet as they waited for the screening to begin. But the large-format presentation delivered the immersive audiovisual experience the audience had been anticipating.
Another moviegoer, Lin Xiao, managed to attend an IMAX screening during the previews and also noted the high attendance. She told the Global Times that audiences had already formed a long line outside the theater before the movie began.
On Chinese lifestyle platform Xiaohongshu, or RedNote, some moviegoers have posted about traveling to other cities because their hometowns do not have IMAX GT screenings. Some have even taken high-speed trains specifically to watch The Odyssey in what they consider a better theater.
Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times that The Odyssey's strong reception and high attendance in China demonstrate that high-quality content, combined with the rare and highly immersive experience offered by premium formats such as IMAX GT, remains a key competitive advantage for cinemas.
The film's strong quality, coupled with its cutting-edge large-format presentation, creates a theatrical experience that cannot be easily replicated at home, showing that when cinemas can offer a sufficiently distinctive immersive experience, the big screen retains its unique social and ceremonial appeal, with audiences willing to pay a premium for such exclusivity, said Zhang.
However, film critic Liu Nandou offered a restrained forecast, predicting its Chinese mainland gross at 300 million to 800 million yuan ($41 million to $110 million).
"Nolan's films have a ceiling," he told the Global Times in a previous interview. "The threshold for understanding The Odyssey is extremely high, and it doesn't fit the broad popcorn audience."
The appeal of premium formats is not limited to The Odyssey. Several films in China's summer movie season have also embraced IMAX and other high-end formats, giving audiences more options for immersive theatrical experiences.
Once Upon a Time in the Middle East, which has grossed more than 850 million yuan at the box office and is projected to surpass 2.5 billion yuan, according to Maoyan, was specially shot for IMAX.
Rather than relying on grand battle scenes, the film is set almost entirely in a small Chinese restaurant in war-torn Iraq in 2003. Played by Shen Teng, Xu Fu is a chef looking to make a living abroad and find a quiet life. But when war suddenly erupts, he and restaurant manager Ma Junsheng, played by Jiang Qiming, choose to keep the kitchen running, serving authentic Chinese dishes and creating a safe haven for local civilians and children amid the chaos.
The film uses IMAX's large screen to present the warmth of everyday life and the details of the restaurant with greater clarity and immersion.
The Odyssey, meanwhile, uses IMAX film cameras to bring the epic scale of Homer's poem to the big screen with sweeping and visually striking imagery. All Wishes Come True! is also available in premium formats including IMAX, Dolby and CINITY, using enhanced audiovisual technology to amplify its visual effects and emotional atmosphere and help drive box-office growth, according to China's state media CCTV.
As more films made for premium formats continue to draw audiences, high-end theaters equipped with IMAX, CINITY and other technologies are seeing increased demand, giving moviegoers a wider range of viewing options.
Film industry experts said audiences are no longer satisfied simply with being able to watch a movie, but increasingly want to "watch a good movie" and "experience a film in an immersive environment."
。 नई दिल्ली। गौतम अदाणी भारत समेत एशिया में सबसे बड़े अरबपति कारोबारी हैं और लगातार अपने व्यापारिक साम्राज्य का विस्तार कर रहे हैं। इनमें नए बिजनेस में प्रवेश और कंपनियों का अधिग्रहण शामिल है, शायद यही वजह है कि इस कारोबारी समूह ने कमाई के मामले में रिकॉर्ड प्रदर्शन किया है। अदाणी समूह की कंपनियों (Adani Portfolio FY26 Q1 Results) ने वित्त वर्ष 26 की जून तिमाही में EBITDA के लिहाज से अब तक की सबसे ज़्यादा तिमाही आय ₹23,793 करोड़ दर्ज की। अदाणी ग्रुप ने बताया कि पिछले 12 महीनों (TTM) के आधार पर, EBITDA साल-दर-साल 10% बढ़कर रिकॉर्ड ₹90,572 करोड़ हो गया है।,अरबपति कारोबारी गौतम अदाणी के नेतृत्व वाले ग्रुप ने एक प्रेस रिलीज में कहा, "अदाणी पोर्टफोलियो EBITDA ने पहली बार पिछले बारह महीने के आधार पर 90,000 करोड़ रुपये का आंकड़ा पार कर लिया है, साथ ही पहली तिमाही का ईबीआईटीडीए भी रिकॉर्ड ऊंचाई पर पहुंच गया है।",
EBITDA क्या है?
EBITDA यानि Interest, Taxes, Depreciation, and Amortization से पहले की कमाई का एक फाइनेंशियल मैट्रिक है। दरअसल, कंपनियां अपने व्यवसाय के वित्तीय प्रदर्शन की गणना के लिए इसका व्यापक रूप से उपयोग करती हैं।इन कंपनियों के EBITDA ने दिया बड़ा योगदान
कंपनी के अनुसार, यह मज़बूत प्रदर्शन इनक्यूबेटिंग बिजनेस (विशेषकर अदाणी एंटरप्राइजेज के तहत आने वाले हवाई अड्डे) में लगातार वृद्धि के साथ-साथ अदाणी ग्रीन एनर्जी, अदाणी एनर्जी सॉल्यूशंस, अदाणी पोर्ट्स एंड एसईज़ेड और अंबुजा सीमेंट्स के कारण संभव हुआ। अदाणी समूह ने कहा कि इन्फ्रा सेक्टर की कंपनियों ने पहली तिमाही में कंसोलिडेटेड EBITDA में 87% का योगदान दिया।,अदाणी ग्रुप ने कहा है कि एयरपोर्ट, रिन्यूबल एनर्जी और सड़कों जैसी इनक्यूबेटिंग अवसंरचना परिसंपत्तियों ने पहली बार 10,000 करोड़ रुपये के ईबीआईटीडीए के आंकड़े को पार कर लिया, जबकि सीमेंट के बिजनेस ने भी मजबूत वृद्धि दर्ज की, जिसमें टीटीएम ईबीआईटीडीए साल-दर-साल 26.9% बढ़कर 9,249 करोड़ रुपये हो गया।,ये भी पढ़ें- कर्ज में गले तक डूब चुकी इस कंपनी को खरीदना चाहते हैं गौतम अदाणी, मिल गई अहम मंजूरी, लगानी होगी सबसे बड़ी बोली विज्ञप्ति के अनुसार, इन व्यवसायों के मज़बूत योगदान ने अदाणी एंटरप्राइजेज (एईएल) के मौजूदा कारोबार में आई गिरावट की भरपाई कर दी। इस प्रमुख कंपनी के मौजूदा व्यवसायों ने तिमाही के दौरान EBITDA में 19% की गिरावट दर्ज की, जो कम व्यापार मात्रा और IRM (एकीकृत संसाधन प्रबंधन) में सूचकांक मूल्यों में उतार-चढ़ाव के कारण प्रभावित हुई।。
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Published on:10:03:11